“From barely breaking even to 7x ROAS with Google Shopping”
Client details are under NDA — industry and strategy are shared with permission.
7x
Return on Ad Spend
A Chennai-based online fashion store was running Google Ads in-house with a 1.2x ROAS — barely breaking even on ad spend. Their product feed was unoptimized, campaign structure was consolidated under a single Smart Shopping campaign, and no negative keyword management was in place, draining budget on irrelevant search terms.
We rebuilt the entire Google Ads strategy from the ground up — migrating from Smart Shopping to granular Standard Shopping campaigns segmented by product category, used AI to enhance product titles and descriptions in Merchant Center, and launched a Performance Max campaign with custom audience signals built from GA4 data.
Tools & Platforms
Every engagement follows a structured, AI-assisted process — no guesswork, no shortcuts.
Fixing the foundation — product feed and account structure
Building granular, profitable campaign architecture
Letting AI optimize with the right data inputs
7x
ROAS Achieved
Up from 1.2x when we inherited the account
-68%
Wasted Spend
Eliminated through negative keyword management
340%
Revenue Growth
Compared to the previous 3-month period
2,000+
Negative Keywords
Added to prevent irrelevant clicks
We'll audit your current marketing, identify the biggest opportunities, and propose a custom AI-powered strategy — completely free.
